AI矢量Logo设计教程 Learning Logo Design

本套CG教程，已翻译成中文，请享用。

AI矢量Logo设计教程(中文字幕) Lynda – Learning Logo Design. 讲解Logo设计的理念、原则和灵感来源之类，然后在AI中制作设计和一些常用方法，根据客户正面和负面的反馈进行修改。避免出现设计缺陷，改善设计流程，如何对应要求苛刻的客户，并解决创建徽标所涉及的创造性问题。在本课程中，Von Glitschka向您展示了如何把握设计基本要领，确定工作范围和价格，以及建立品牌标识包所涉及的关键设计决策。学会把握客户的期望，找出优质Logo的特征是什么，在哪里寻找灵感，以及如何使用草图推动您完成设计过程。

Avoid pitfalls, improve your design process, respond to demanding clients, and solve the creative problems that are involved in creating a logo. In this course, Von Glitschka shows you how to take care of the essentials, like establishing the scope of work and pricing, and critical design decisions involved in building a brand identity package. Learn to define your client’s expectations before the project begins with customer briefs and mood boards. Find out what the attributes of a great logo are, where to look for inspiration, and how to use sketches to propel you through the design process. Then Von turns to the business side and explains how to present your designs to clients and follow up on both positive and negative feedback. Finally, learn how to launch the logo and develop a narrative that will keep the visual style of the brand intact in the future.